Men around the world are sharing pictures of themselves making the OK hand signal to raise suicide awareness as men a 3.5 times more likely to die by suicide than women.
These selfies show that its okay to talk.
The #itsokaytotalk campaign was started on 31st July 2016 by UK Rugby Player Luke Ambler, four four months after his brother-in-law Andy Roberts, a 23-year-old rugby-playing father of one, shocked his friends and family by taking his life
Andy’s family knew he had suffered some personal difficulties, but they hadn’t realised how bad it had been.
“I think at the time he probably didn’t feel like there were people we could talk to,” says Luke, “even though there were.”
In July this year, Luke founded “Andy’s Man Club”, a space for men to talk about their problems without judgement or feeling like a burden. What started as a small support group in Halifax has ballooned into a Facebook group of thousands, with more clubs to be set up across the UK. The associated campaign, #itsokaytotalk, has drawn support from prominent celebrities including Danny Cipriani and Ricky Gervais.